Yahoo! Inc. (Nasdaq:YHOO) today revealed that Yahoo!(R) Personals, (http://personals.yahoo.com), a leader into the online dating sites sector, unveils another method of the dating people like it introduces a fresh online advertising marketing having singles that are these days with the in order to link and get in touch with potential times. Model on the web marketing campaign, labeled as ‘Project: Real anyone,’ symbolizes Yahoo! Personals’ new start with using only singles from its internet site in using the internet adverts and features the service’s most effective properties: a varied area of singles attempting to build a link. ‘Project: Real men and women’ might response to general market trends Yahoo! Personals performed through attention groups and customer relationships as well as being a reply to feedback single men and women received over seeking an appropriate, lively environment due to their internet dating feel.

The Appeal of Getting Genuine

Yahoo! Personals’ recently available ‘Virtues to be Real Survey(a)’ discovered almost 70 % of singles assumed a large number of posting models had been unreal, impersonal and difficult further validating the benefit for service to move toward highlighting real-life, day-to-day singles in online commercials.

“Building commitment through being aware of buyer requirements and helping single men and women feel relaxed within a dating area are key elements to accomplishments for the online dating market,” said Katie Mitic, vp and head for Yahoo! Personals. “‘Project: Proper Individuals’ illustrates Yahoo! Personals’ resolve for making a high-quality location for singles meet up with and interact — the marketing campaign in addition gives dating online alive in a fashion that has never already been done once prior to.”

The real life day-to-day singles showcased inside the new on line venture come from vocations and existence since differed as Marines, fire fighters, music artists, stars, professional photographers, pupils, solitary mother, sales owners, designers, artists and a lot more. The two range in generation from 24 to 54 — stage the broad spectrum of singles which are going online in making a romantic association. The ‘exact folks’ innovative written content was created and developed internally at Yahoo! and may appear throughout 2004 in Yahoo! Personals webpages photos, as well as in online advertising on Yahoo! and also at additional crucial online places.

Visiting New Heights to locate Love

Julie Koehnen, a California citizen and Yahoo! Personals individual that is featured for the on line ‘genuine individuals’ campaign, is actually google search of really love and love, or at a minimum a handful of big goes. Julie shall be life — and going out with on Yahoo! Personals — atop a billboard along sundown remove in l . a . for three instances beginning on January 7th. Together larger-than-life image, Julie will invest this lady weeks of the billboard and do some searching online at Yahoo! Personals for times via a radio link with the Internet. Everyday, Julie will determine a good number of happy people from Yahoo! Personals meet up with face-to-face in the billboard with a night out together on top of the Sunset remove. Eligible bachelors excited by having like to latest levels can contact the on the web at http://personals.yahoo.com/julie. A live webcast of Julie dwelling of the billboard may also be regarded on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

For additional info on the Yahoo! Personals’ ‘Project: genuine men and women’ single men and women, stop by hle.

About Yahoo! Personals

Yahoo! Personals was initially unveiled into the U.S. in 1997 features rapidly raised in order to become one of the main and most common online dating business accessible. Needed provides extreme, powerful internet dating stage wherein owners can search for, meet and keep in touch with a variety of anyone. Yahoo! Personals introduced in European countries in June 2003 with internet sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). Additionally, a Personals internet site introduced for Aussie-land and unique Zealand at (http://au.personals.yahoo.com/) as well as for Spanish-speaking singles inside U.S. at (http://e1.personals.yahoo.com/).

Yahoo! Inc. was a respected carrier of comprehensive on the internet goods and services to consumers and corporations global. Yahoo! certainly is the # 1 online brand name globally(b) as well a large number of trafficked websites location across the globe. Headquartered in Sunnyvale, Calif., Yahoo!’s worldwide internet involves 25 globe residential properties which is available in 13 dialects.

(a) December 2003 Yahoo! Personals analyze of more than 2,800 singles

(b) in accordance with Brand Asset Valuator, 2003

Yahoo! and the Yahoo! icon were trademarks and/or recorded trademarks of Yahoo! Inc. All the manufacturers tend to be trademarks and/or authorized trademarks inside individual holders.

EDITOR PROGRAM’S NOTE: Artwork from your marketing campaign accessible upon inquire.